Prepare with Facebook : 410-101 exam braindumps as your best preparation materials
Updated: Sep 08, 2026
No. of Questions: 152 Questions & Answers with Testing Engine
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Facebook 410-101 Exam Overview:
| Certification Vendor: | Meta (formerly Facebook) |
|---|---|
| Exam Name: | Meta Certified Media Buying Professional |
| Exam Number: | 410-101 |
| Passing Score: | 700 (scaled score out of 1000) |
| Certificate Validity Period: | Annual recertification required |
| Exam Price: | Approximately USD 150 |
| Real Exam Qty: | 60 |
| Available Languages: | English |
| Exam Format: | Multiple-choice questions, Scenario-based questions |
| Exam Duration: | 105 minutes |
| Related Certifications: | Meta Certified Media Planning Professional Meta Certified Digital Marketing Associate Meta Certified Marketing Science Professional |
| Sample Questions: | Facebook 410-101 Sample Questions |
| Exam Way: | Online proctored / remote via authorized testing center |
| Pre Condition: | Experience managing and optimizing Meta advertising campaigns recommended |
| Official Syllabus URL: | https://www.facebook.com/business/learn/certification |
Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Setup & Implementation | - Ads Manager configuration - Campaign structure and objectives - Pixel, SDK and offline conversions setup |
| Topic 2: Campaign Planning | - Audience targeting strategies - Align campaigns to business goals - Fundamentals of Facebook media buying |
| Topic 3: Measurement and Reporting | - Optimization recommendations based on metrics - Performance reporting tools - Key performance indicators and insights |
| Topic 4: Campaign Optimization | - Budget management and scheduling - Placements and Advantage + configurations - Bid strategies and delivery optimization |
Facebook Certified media buying professional Sample Questions:
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.
- A. Shorten the video length to 15 seconds in order to run both placements.
- B. Shorten the video length to 20 seconds in order to run on both placements.
- C. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
- D. Make sure video has sound
- E. Select video views objective in order to run on both placements.
- F. Select reach objective to optimize delivery.
Correct Answer: A,C,D,E 🗳️
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You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.
- A. You should create two new ad sets with Instagram as the only placement.
- B. You turn off Facebook placement from both ad sets.
- C. You should create a third ad set with a lookalike audience.
- D. You should turn off Facebook placement from one ad set.
- E. You should turn off Instagram placement from both ad sets.
- F. You should join audiences into one ad set and run a new campaign with Instagram.
- G. You should switch your optimization from CPM to video views.
Correct Answer: A,E 🗳️
What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.
- A. Make sure message is easy to understand with sound off
- B. Capture attention quickly in the first 3 seconds of video
- C. Make long videos
- D. The product being featured should be featured for the majority of 30 seconds of ad
- E. The video needs to have a lot of text to convey the right message
- F. Be open to experiment, test and make changes to your videos
Correct Answer: A,B,D,F 🗳️
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You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.
- A. You should install a second pixel and make sure it works properly
- B. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
- C. You can test your events in the "Events Manager" under your Business Manager
- D. You should check your campaigns to see if they are showing events.
- E. You can track events and debug your pixel through Facebook's Analytics dashboard
Correct Answer: B,C,E 🗳️
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What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
- A. Facebook Marketing Partners and Insertion Orders.
- B. Facebook Marketing Partners and Ad Auction.
- C. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
- D. Power Editor, Ad Auction, and Marketing Partners.
- E. Facebook Auction and Facebook Marketing Partners.
Correct Answer: C 🗳️
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