The Ultimate Facebook 410-101 Dumps PDF Review
Achieve The Utmost Performance In 410-101 Exam Pass Guaranteed
Facebook 410-101 exam is a certification test designed for media buying professionals who are looking to validate their skills and knowledge of Facebook's advertising platform. Facebook Certified media buying professional certification is offered by Facebook, and the exam covers a wide range of topics related to media buying, including campaign optimization, targeting, measurement and reporting.
Facebook 410-101 Exam comprises of 70 multiple-choice questions, and candidates have 110 minutes to complete the exam. The questions are designed to test the candidate's understanding of different aspects of Facebook advertising, including ad formats, targeting options, bidding strategies, and campaign optimization techniques. Facebook Certified media buying professional certification is valid for two years, after which the candidates need to renew it by taking the exam again.
NEW QUESTION # 81
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook Analytics Tools
- B. Business Manager' Pixel Data Source
- C. Facebook pixel helper
- D. Facebook Custom Audiences
Answer: A,B,C
NEW QUESTION # 82
You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.
- A. You can't share campaigns in the Campaign Planner.
- B. You can send them the CSV file of your campaigns through email.
- C. Send an email that includes the details of the campaigns and links to it.
- D. You can send a link directly from the Campaign Planner for them to see.
Answer: B,C,D
Explanation:
Explanation
There are three different ways you can primarily share your campaigns with the Campaign Planner:
* Send an email that includes the major details of the Plan and links to it.
* Send a shareable link to the Plan.
* Export a CSV of the Versions of your Plan.
NEW QUESTION # 83
You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.
- A. Post Engagement Audiences
- B. Core Audiences
- C. CRM customer database audience
- D. Website Traffic through Facebook pixel audience
Answer: A,C,D
Explanation:
Explanation
It's really important to understand how Facebook defines its marketing funnel:
The only audiences that apply for the acquisition phase are the custom audiences.
NEW QUESTION # 84
What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.
- A. Evaluate your ROAS.
- B. Build audiences based on users who have installed your app.
- C. Track cross-device conversions.
- D. Show to the right people, at the right moment, on the right devices.
- E. Unlock additional advertising tools within Facebook.
- F. Build Core Audiences based on website visitors.
Answer: A,C,D,E
Explanation:
Explanation
You can create a pixel, and connect it to your website, to:
* Make sure your ads are shown to the right people, on the right devices, at the right moment:
Knowing how people use your website can imply what they're likely to do next. This helps Facebook deliver ads to the people most likely to take the action you want them to take.
* Build effective advertising audiences: With Custom Audiences, you can show your ads to people based on how they've already interacted with your website. Using Lookalike Audiences, you can target ads to brand-new people based on their similarity to established visitors and customers.
* Measure cross-device conversions: See how customers move between devices while engaging with your content - and determine what devices they are most likely to convert on.
* Unlock additional Facebook advertising tools: Web conversion campaigns, Custom Audiences from your website, dynamic ad delivery, and metrics such as cost per lead or cost per conversion are only available to advertisers who've installed pixel on their websites.
* Better evaluate your return on ad spend by more precisely attributing online behaviors to your Facebook, Instagram, Messenger, and Audience Network ads.
Pixel can enable powerful, actionable, and cost-saving adjustments to ad delivery - such as only displaying brand awareness campaigns to people who've never visited your website, or offering limited-time discount codes to people who've abandoned online shopping carts.
NEW QUESTION # 85
What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.
- A. Facebook Auction.
- B. Advertiser changes in audience, budget, placement, schedule, and optimization goals.
- C. Pacing system you set up.
- D. Whether you use Facebook Manager or the Fan Page to run ads.
Answer: A,B,C
Explanation:
Explanation
The Facebook main delivery system consists of three aspects:
* Auction: In the Facebook auction, you will be competing against thousands of advertisers worldwide.
They are all competing for one thing. End-users' space on the News Feed, Messenger, Audience Network, Video Ads, and mobile apps. It's just like a normal supply and demand function. The more advertisers competing for your time (demand), the more expensive it will become (supply). So the person willing to pay the most will get most impressions.
* Pacing System: Standard versus accelerated delivery makes a big difference in how your ads perform; especially in costs. Accelerated delivery will underperform your budget but allow you to spend your budget more quickly.
* Advertiser Controls: Obviously the size of your audience, budget, schedule, and type of ads will all affect the delivery of your ads.
Whenever you are running your campaigns, think of those three main areas with how they each will affect running your campaigns in the future.
NEW QUESTION # 86
Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.
- A. The community manager should select the boosted post, change the image and re-launch the campaign.
- B. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
- C. The community manager needs to post a new image and create a new campaign with a $20 budget.
- D. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
Answer: B
Explanation:
Explanation
You are not able to make changes to a post (title, text or image) if you have boosted the post or invested money.
In this case, you will have to hide the other post and re-publish the new one with the corrections.You should promote the post under the same ad set from the previous campaign. This will allow you not to modify anything at the ad set level and only deactivate one ad and activate the new one.
NEW QUESTION # 87
You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.
- A. Reach
- B. Impression
- C. CPC
- D. CPM
- E. Revenue per user
- F. Avg. Order Per User
Answer: A,B,D,E,F
Explanation:
Explanation
Since you are doing in-store campaigns, you want to measure the effectiveness of your Facebook ads through two means:
* Actual performances on the ads themselves based on reach, impressions, and CPM. Keep in mind that you don't want to measure CPC, as you will be measuring performance through offline events.
* Performance on ads through offline events: revenue per user and average order value per user.
For these types of campaigns, you want to make sure you measure your campaigns in two stages. The first will allow you to understand better how much you have to spend to reach a specific audience. The second will allow you to better understand the "direct response" performance on the ads based on actual sales data.
NEW QUESTION # 88
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.
- A. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
- B. Select video views objective in order to run on both placements.
- C. Shorten the video length to 15 seconds in order to run both placements.
- D. Make sure video has sound
- E. Select reach objective to optimize delivery.
- F. Shorten the video length to 20 seconds in order to run on both placements.
Answer: A,B,C,D
Explanation:
Explanation
Additional explanation info and readings
In-stream video ads are:
* Mid-roll on Facebook and pre or mid-roll on Audience Network.
* Automatically sound-on when the viewer is already watching with the sound on.
* 5-15 seconds in duration on Facebook and up to 120 seconds in Audience Network.
* Non-skippable, resulting in high completion rates.
* Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives.
* Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles.
* Supportive of all targeting options.
Facebook in-stream
* Video length: 5-15 seconds
* Objective: Video views, reach, brand awareness or post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements
* Objective when using on its own or with Facebook in-stream video: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery Facebook and Audience Network in-stream together
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). : landscape is recommended for best delivery If you choose to use automatic placements, you can choose any of the following objectives:
* Video views
* Reach
* Brand awareness
* Post engagement
Brand Safety
Advertisers can block the following categories:
* Dating
* Debated social issues
* Gambling
* Mature
* Tragedy and conflict
Key takeaways
* In-stream videos can help you boost your brand with longer video views.
* New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream.
* To add in-stream videos to existing campaigns, use "Edit Placements" and ensure the in-stream video boxes are checked (under Facebook and Audience Network).
* Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements.
* Pre-campaign transparency, category blocking, block lists, and placement controls can all help
* advertisers ensure brand safety.
* In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements..
NEW QUESTION # 89
Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.
- A. You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
- B. Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
- C. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
- D. Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
- E. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
Answer: C
Explanation:
Explanation
Keep in mind that Facebook has minimum requirements for budgets; whether you use automatic or manual bidding, you have to meet the following minimum requirements:
* If the ad set gets charged for impressions, its daily budget must be at least $1 a day.
* If the ad set gets charged for clicks, likes, video views, or post engagement, its daily budget must be at least $5 a day.
* If the ad set gets charged for low-frequency events, like offer claims or app installs, its budget must be at least $40 a day.
In this case, 50 USD as a total budget for 20 days does not meet the minimum requirements for post engagement.Either you increase the budget to 100 USD or decrease timeline to 10 days to meet the $5 minimum daily budget.
NEW QUESTION # 90
You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.
- A. Include only customers with highest value order for best performance.
- B. For customer lifetime value rate your customers on a ranking from 1-10
- C. Convert different currencies into the same one.
- D. Always include the country code as part of your customer's phone numbers.
- E. Always include your customers' countries in their own column in your file.
Answer: C,D,E
Explanation:
Explanation
The two most important tips are:
* Always include the country code as part of your customer's phone numbers, even if all your data is from the same country.
* Always include your customers' countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.
What should I avoid when calculating customer lifetime value?
Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you're going to send us the data for use in a value-based Lookalike Audience:
* Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a
1-5 rating system. Don't send us data where they're rated as a 5, 2 and 1, respectively. This doesn't work because the value isn't proportional to the ranking. In other words, the $100 customer was factored by
20, but the $10 customer was only factored by 5 and the $1 customer wasn't factored at all.
* Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200.
You rank them from 1 to 100. This doesn't work because value isn't proportional here either. It tells us if one customer is more valuable than another, but doesn't account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.
Important:
* Don't provide only your highest value customers. Instead, include a broad range. Without this range, we can't hone in on what might distinguish an average customer from a great one.
* Don't include negative numbers to denote negative value or undesirable customers. We can't use rows that contain numbers like that.
* If your value is in the form of a currency, make sure it's all the same currency or is converted to the same scale before uploading. We don't currently normalize for different currencies.
* Decimals that denote cents are acceptable, but don't use any other punctuation marks and/or separators.
We can't use rows that contain them.
NEW QUESTION # 91
You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.
- A. You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.
- B. You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
- C. You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
- D. You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
- E. You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
Answer: D
Explanation:
Explanation
Every time you use databases, you need to make sure you segment your database first, depending on the requirements. In this case, you need to find the customers with the best lifetime value.
You DON'T want to upload all of the databases, as you won't be able to segment on Facebook.
Once you've segmented the database, you should proceed to upload the database to build a custom audience.
This should allow you to use this audience as a seed audience. Because you've already segmented the database; you know that these are the users with the highest LTV.
You then use this to build a similar audience optimized for similarity, as you are trying to reach potential new customers that have the most similarity with your client's customer base.
NEW QUESTION # 92
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.
- A. Delete all remarketing campaigns
- B. Run retargeting campaigns to people who have made purchased in the past 10 days.
- C. You should increase attribution window to 7 days.
- D. Change optimization from custom conversions to value optimization.
Answer: C
NEW QUESTION # 93
A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.
- A. Delete all excessive pop-ups in the landing page.
- B. Present offer upfront in your ad copy and creative.
- C. Add a thank you page to the landing page.
- D. Connect the branding in your client's ad with that of the landing page.
Answer: A,B,D
Explanation:
Explanation
Landing page guidelines
Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad, or doesn't fully comply with our Advertising Policies. To create a positive ad experience, please keep the following in mind:
Don't:
* Direct ads to landing pages with minimal original content, low-quality content, or content that is difficult to access.
* Distract from your landing page's original content with excessive embedded or pop up ads.
* Bait people into clicking on ads by using overly cropped ad images or shocking or sexual ad copy.
* Attempt to monetize Facebook ad views. For example, Facebook ads shouldn't link to a destination page that requires people to click through other ads to access the site's content.
* Use low-quality advertisements or shocking or sexualized ad imagery.
Do:
* Present the content up-front, clear, and easily navigable.
* Ensure the content on your landing page is relevant to your ad. Directing people to irrelevant content or an unexpected landing page can create a confusing and negative experience.
* Clearly connect the branding in your ad with that of your landing page.
NEW QUESTION # 94
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.
- A. Video Views
- B. Post Engagement
- C. Conversions
- D. Brand Awareness
- E. Store Visits
Answer: A,B,D
Explanation:
Explanation
Metric: Estimated Ad Recall Lift (people)
An estimate of the number of additional people who may remember seeing your ads, if asked, within two days.
This metric shows results for ads using Brand Awareness, Video Views, and Engagement - Post Engagement objectives.
NEW QUESTION # 95
Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.
- A. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
- B. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
- C. Use attention-grabbing video ads on Instagram to new audiences.
- D. Create app install campaigns for people who have finalized a purchase for the following 15 days.
- E. Use conversion ads to the checkout page for new audiences.
- F. Create app install campaigns for people who have visited the website.
Answer: A,B,C,D
Explanation:
Explanation
The client has three specific objectives:
* Build brand and product awareness to new audiences.
* Spur online sales of new watch.
* Get people who've bought the smartwatch to download and use their new mobile app.
In order to achieve these objectives, you should prioritize the following strategies for the product launch:
* Use videos on Facebook Feed to increase awareness, and use re-marketing strategies to people who have viewed a specific % of the videos (Objective #1 and #2).
* Use attention-grabbing video ads on Instagram to new audiences, this will allow you to re-market campaigns to website on people who have seen more than a specific % of a video (Objective #1 and #2).
* Create app install campaigns so that people will download their mobile app (Objective #3).
NEW QUESTION # 96
You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.
- A. You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
- B. You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
- C. You should add them as administrators of your Business Manager in order to manage your digital assets.
- D. You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
Answer: A
Explanation:
Explanation
When you are working with an agency, you want to grant them access to the Partner tab within your Business Manager Settings.
This will allow them to administer all of your digital assets without having ownership of your accounts.
NEW QUESTION # 97
Which of the following is not a direct response type of ad?
Choose only ONE best answer.
- A. Mobile App Engagement
- B. Website Conversions
- C. Video Views
- D. Guaranteed Impressions
- E. Website Clicks
Answer: D
Explanation:
Explanation
Keep in mind that direct response marketing campaigns are all efforts that require specific actions as the ultimate objective.
If you were to rank all ads from the least to the most direct response, it would rank as following:
Brand Awareness
* Guaranteed Impressions
* Reach and Frequency
* Brand Awareness
Direct Response
* Post Engagement
* Video Views
* Messages
* Website Clicks
* Website Conversions
* Mobile App Installs and Engagement
* In-Store with Offline Events Tracking
NEW QUESTION # 98
What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.
- A. Use Store Visit ads in order to bring traffic to the two specific retail stores.
- B. Add map card with your page location.
- C. Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
- D. Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
Answer: A,B,C,D
Explanation:
Explanation
Whenever you want to bring traffic to a physical location, you want to use In-Store Visit ads as you can set up different types of call to actions to give directions.
Ad formats including image, video, and carousel can generate instant awareness of the nearest business location and provide information the customer needs to get there.
A native store locator is available for carousel.The store locator makes ads more useful for consumers by putting contact information and openings hours of nearby stores only one tap away.
You can also add map cards with your page location and use URL to send people to maps.
Topic 3, In-Store and Online Retailer Audiences
One of your customers has in-store, and online, high-end t-shirts retail stores in several cities throughout the east coast (specifically in Los Angeles, San Diego, and San Francisco).
In 4 months, the company is launching a new product line. They would like to cross-sell to their existing customer base and new potential customers that have similar characteristics as their current customers.
As you upload the customer database directly from your client's CRM, you realize the following:
- 30% of the customers are between 18-24 years old.
- 64% of the customers are between 25-34 years old.
- 6% of the customers are between 35-44 years old.
- 59% are women.
- 41% are men.
- 66% are college educated and above.
- 78% are married.
NEW QUESTION # 99
You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.
- A. Pixel Event Manager
- B. Pixel Moderator
- C. Pixel Editor
- D. Pixel Standard Access
- E. Pixel Ad Manager
Answer: C
Explanation:
Explanation
Once you create a Facebook pixel, you can share it with other people in your business. You can give other people access to a Facebook pixel by adding them to either a specific ad account or by granting pixel access to individual people.
If someone is a part of your business, but doesn't have access to an ad account that's in your business, they'll no longer be able to access pixels associated with that ad account. You'll need to either add this person to your pixel, or add them to the ad account associated with the pixel you'd like them to be assigned to. If you want to view or edit a pixel, you'll need to be added to a pixel or a specific ad account by a Business Manager Admin.
You can also request access to the ad account associated with a pixel.
There are currently only two roles within the pixel:
* Pixel Editor: Pixel Editors can view information about a pixel and make changes to the pixel. Pixel Editors can also create audiences and conversion ads with the pixel.
* Pixel Analyst: Pixel Analysts can only view information about a pixel. Pixel Analysts can't edit the pixel, create audiences or conversion ads with the pixel.
IMPORTANT: Even though Facebook uses "Pixel Editor" as a role in its website, within the tool you have two options to choose from:
* Standard Access
* Admin Access
NEW QUESTION # 100
You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.
- A. You should build similar audiences based on people who have visited the website to the main landing page of the product.
- B. You should build lookalike audiences from people who have made purchases.
- C. You should build lookalike audiences from all of the website visitors.
- D. You should build lookalike audiences from people who have initiated checkout process and add to cart events.
Answer: A,D
Explanation:
Explanation
You need at least 100 events or users who have made a specific action on your website for you to be able to build a similar audience.
In this case, you still don't have enough events or users who have purchased on your website (72); so you are left with two options:
* Build similar audiences based on people who have visited the main landing page of the product.
* Build similar audiences based on people who have made specific actions events on your website: Add To Cart and Initiate Checkout as they both have more than 100 registered actions.
You don't necessarily want to start building an audience from all website visitors as this might be too broad.
You want to build your audiences first based on the bottom of the funnel and then move up.
NEW QUESTION # 101
You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.
- A. Your ad is scheduled for a future date.
- B. The ad set audience is too large.
- C. You've reached the limit of the campaign.
- D. Your ads within the ad set were not approved.
- E. Your ad set is not active.
Answer: C,D,E
Explanation:
Explanation
There are multiple reasons why an ad set has spent some of your budgets but is still getting too few impressions. In this case, there are some things to keep in mind:
* Your ad did run for some time as it has spent $1 already.
* You have multiple ad sets. Two of which have only spent $1 each and the rest are correctly running.
What are some common issues here?
* Answer #1 and #2 are somehow related. There are instances where ad sets start running for a couple of hours and are then rejected by Facebook's team. In that case, these ad sets could have spent $1 each before they were blocked/rejected by Facebook.
* If Facebook rejected your ads, then by default, they will be inactive.
* You could have inactivated the ad sets by mistake at some point. So this answer is still valid.
Answer #4 is not possible. If it the ad sets were set up for a future date, then it would not have spent any money at all.
Answer #5 is also wrong. If your ads are active but not getting impressions, your audience could be too small
-NOT too large-. In this case, $50 would be too much budget for the audience you selected, but NOT too large.
NEW QUESTION # 102
What are some benefits of MTA?
Choose ALL answers that apply.
- A. Can analyze and compare publishers and campaign performance
- B. Helps you understand cross-device path to conversion.
- C. Shows that the last touch model has no limits
- D. Gives credit to multiple impressions and clicks on the path to conversion.
- E. Shows that attribution window is always tied to a last touch model
Answer: A,B,D
Explanation:
Explanation
Benefits of people-based multi-touch attribution (MTA)
* Helps you understand the cross-device, people-based path to conversion
* Provides actionable data for more efficient allocation of media spend
* Can analyze and compare publishers, campaigns, and cross-device performance
* Demonstrates the limits of only using a last touch model
* Shows what's working and what isn't among marketing channels
Attribution is the assigning of credit to a marketing touchpoint.Most digital advertisers today measure with a last click attribution model, in which the last click gets full credit for driving a conversion. In this model, even if there were five impressions and one click in the path to conversion, all credit is given to the click. In contrast, multi-touch attribution (MTA) gives credit to multiple impressions and clicks on the path to conversion.
NEW QUESTION # 103
What does a 1-day view and 28-day click attribution window mean?
(Select all that apply)
Choose ALL answers that apply.
- A. Actions happened 28 days after someone clicked your ad.
- B. Actions happened 1 day after someone viewed your ad.
- C. Actions happened 28 days after someone viewed your ad.
- D. Actions happened 28 days after someone viewed your ad
Answer: A,B
Explanation:
Explanation
About attribution windows
The number of days between when a person viewed or clicked your ad and then subsequently took an action is called an attribution window. We report off ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took an action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took an action within the attribution window. This is called view-through attribution.
By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad. You can change the attribution window to show 1-day, 7-day and 28-day view and click attribution.
NEW QUESTION # 104
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.
- A. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
- B. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
- C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
- D. Branding campaigns usually perform better when optimized through CPM than CPA.
Answer: A,B,C,D
Explanation:
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:
Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns.
NEW QUESTION # 105
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