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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A. Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
B. Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
C. Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
D. The agency needs to create a new pixel and install it to the website.
E. You need to go to the Ad Account and assign the agency as partner.

Question 2

Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.

A. Quality Ranking
B. Estimated Action Rates
C. Advertiser bid
D. Relevance
E. Conversion Rate Ranking
F. Ad Quality
G. Frequency

Question 3

A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

A. A core audience + an engagement audience
B. A core audience + a website audience
C. A lookalike audience + an engagment audience
D. A lookalike audience + a website audience
E. A core audience + a lookalike audience.

Question 4

An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

A. You add another audience
B. You delete Facebook placement
C. You delete Instagram from your placement
D. You include Audience Network as an additional placement
E. There is nothing you can do to improve CPM costs
F. You change the objective to engagement

Question 5

You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A. Always include your customers' countries in their own column in your file.
B. For customer lifetime value rate your customers on a ranking from 1-10
C. Include only customers with highest value order for best performance.
D. Convert different currencies into the same one.
E. Always include the country code as part of your customer's phone numbers.

Solutions: