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Facebook Certified media buying professional Sample Questions:

1. What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

A) People-based multi-touch attribution reporting across all publishers, including Facebook.
B) Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
C) Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
D) Measure lift in sales using partner-based ROI measurement solutions.

2. You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

A) Change the bid from automatic to manual.
B) Refresh the image or video you are using to a new one.
C) Change the placement of the ads.
D) Change the audience to a new one.

3. What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

A) You should go into location and see where current customers are really from.
B) You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
C) You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
D) You should see who from that customer base is also connected to your client's fan page.

4. You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A) You should bid for installs and measure impressions.
B) You should bid for CPM and measure conversions.
C) You should bid for impressions and measure impressions.
D) You should bid for clicks and measure impressions.
E) You should bid for conversions and measure impressions.

5. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A) Duplicate the existing campaign and increase campaign spending limit to $20,000
B) Raise the campaign spending limit of the existing campaigns to $30,000.
C) Start a new campaign and set up the spending limit to $30,000.
D) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
E) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
F) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.

Solutions: