Best Microsoft MB-220 Exam Practice Material Updated on Jul 24, 2023
New MB-220 Actual Exam Dumps, Microsoft Practice Test
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This exam measures your ability to accomplish the following technical tasks: configure marketing applications; manage segments and lists; create and manage marketing forms and pages; manage leads, contacts, and accounts; create and manage marketing emails; manage customer journeys; manage events and webinars; and configure Dynamics 365 Customer Voice.
What Are Specifications of Associated Certification?
Test MB-220 is related to a job-role-based certification, the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. The certificate allows an earner to gain intermediate expertise on concepts like marketing application configuration, managing segments and lists, creating & managing marketing emails, and many others that are part of the day-to-day operations of a consultant or developer. By explaining every bit of Dynamics 365 model-driven applications and data-modeling principles, it makes the certification holder capable to perform the key operations perfectly.
NEW QUESTION # 87
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?
- A. Yes
- B. No
Answer: B
Explanation:
Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
NEW QUESTION # 88
DRAG DROP
You are a content creator and you often need to add dynamic content to your emails.
You need to be able to know which data source to use to add various types of content available using assist- edit.
Which data source should you use to add the content types listed? To answer, drag the appropriate data source to the appropriate content type. Each data source may be used once, more than once and not at all.
You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 5, Create and manage marketing emails
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content
NEW QUESTION # 89
As a marketing automation consultant, you are creating a Customer Journey for a Marketing Event.
You would like to send an email inviting VIP customers to register. For customers who do not register you want to send a follow-up email one (1) week later reminding them to register.
Which four tiles are required to assemble this Journey? Each correct answer presents part of the solution.
- A. Create Lead
- B. Phone Call
- C. Wait for
- D. Audience
- E. Send an Email
- F. If Registered
Answer: C,D,E,F
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/create-simple-customer-journey
NEW QUESTION # 90
You are a marketing professional for Contoso, Ltd.
You want to create a marketing page that will utilize standardized content that can be used across emails,
pages and forms. You elect to use the content block for this.
Which two elements are available to you when creating a content block? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. text element
- B. form element
- C. divider element
- D. image element
Answer: A,D
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/content-blocks
NEW QUESTION # 91
Your marketing department has determined that they want to create a Customer Journey that will target
marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?
- A. Landing Page Segment
- B. Profile Segment
- C. Customer Insight Segment
- D. Interaction Segment
Answer: D
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-lists-subscription
NEW QUESTION # 92
You have been tasked with creating the structure necessary to include dynamic content in email messages.
Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Social media links
- B. Values from a specific Case record
- C. Your company's postal address
- D. Your company's phone number
- E. Subscription-center link
Answer: A,C,E
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content#content-settings
NEW QUESTION # 93
Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue.
How can you use tools in Dynamics 365 Marketing to generate this report?
- A. Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.
- B. Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.
- C. Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.
- D. Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.
Answer: B
Explanation:
Reference:
https://neilparkhurst.com/2019/02/27/mb-210-microsoft-dynamics-365-for-sales-sales-reports/
NEW QUESTION # 94
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365? (Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION # 95
You have been tasked with creating the structure necessary to include dynamic content in email messages.
Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct
answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Social media links
- B. Values from a specific Case record
- C. Your company's postal address
- D. Your company's phone number
- E. Subscription-center link
Answer: A,C,E
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content#content
NEW QUESTION # 96
You are a Dynamics 365 functional consultant.
Your company hosts multiple events. Some of the event information can be standardized into an event template.
Which three settings can be used in a standard event template? Each correct answer presents a complete solution.
- A. Event passes
- B. Event sessions and speakers
- C. Event team members
- D. Event venues
- E. Event payment
Answer: A,B,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/event-templates
NEW QUESTION # 97
As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. It can automatically create one per visit to a landing page that is configured to create leads automatically.
- B. It can automatically create one per visit to a customer journey that is configured to create leads automatically.
- C. It can automatically create one per interaction that indicates a level of interest in a product or service.
- D. It can automatically create only one; each marketing contact equates to one lead.
Answer: A,B
Explanation:
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle
NEW QUESTION # 98 
You are a content creator and you often need to add dynamic content to your emails.
You need to be able to know which data source to use to add various types of content available using
assist-edit.
Which data source should you use to add the content types listed? To answer, drag the appropriate data source
to the appropriate content type. Each data source may be used once, more than once and not at all. You may
need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content
NEW QUESTION # 99
Your marketing department will be creating multiple email messages to be used in several customer journeys.
To prepare for this, you need to create content settings to determine the dynamic values to be used.
What is the maximum number of Content Settings that can be set as default for multiple customer journeys?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-emailcontent#
content-settings
NEW QUESTION # 100
Drag and Drop Question
When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.
Which five actions are required, in sequence, to create a complete customer journey? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple- customer-journey
NEW QUESTION # 101 
Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? To answer, move the appropriate actions from the list of
actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 102 
You want to create a method that will alert sales people when a lead is ready to be sold to.
This method should automatically move the lead to the Sales-Acceptance stage of the lead life-cycle.
Which four steps must you take, in order to complete your task? (Choose four.) To answer, move the
appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
NEW QUESTION # 103
You have a customer journey that sends an email, creates a phone call activity and sends a text message.
Which set of actions must you take to activate your customer journey?
- A. Validate, then Publish.
- B. Validate, then Go Live.
- C. Check for Errors, then Go Live.
- D. Check for Errors, then Publish
Answer: C
NEW QUESTION # 104
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Section: Topic 1, Configure marketing applications
NEW QUESTION # 105
You are a functional consultant working with Dynamics 365 Customer Voice.
You are tasked with planning a survey that will be distributed for anonymous response.
Which action is required during survey variable configuration to capture the Email of the anonymous
respondent?
- A. Turn on the toggle for Save value in the Email variable.
- B. Turn on track email in the distribution settings.
- C. Add the Email variable in the Personalization customization.
- D. Enable the Anonymous responses in the distribution settings.
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/personalize-survey
NEW QUESTION # 106
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Microsoft MB-220 certification exam is designed for those individuals who want to become Microsoft Dynamics 365 Marketing Functional Consultants. MB-220 exam is a part of the Microsoft Dynamics 365 certification program and is intended to validate the candidate's skills and knowledge in implementing and configuring Microsoft Dynamics 365 Marketing solutions. Passing the MB-220 exam is a prerequisite to achieving the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.
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