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Salesforce MCAE-Con-201 Exam Overview:

Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft sending more than 100,000 emails a month
B. LenoxSoft creating 20 new Engagement Programs
C. LenoxSoft's database growing by 500,000 prospects
D. LenoxSoft sending a quarterly emails to 100,000 prospects

Question 2

LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
B. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
C. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
D. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

Question 3

LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to first assign to the user and then to create a Salesforce task.
B. Add form completion actions to send customized email with a call reminder to the sales user.
C. Add form completion actions to first assign to the assigned user and then to notify the user.
D. Add form completion actions to add to the engagement studio program and notify the assigned user.

Question 4

LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
B. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
C. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
D. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

Question 5

Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Professional
B. Marketing Cloud Account Engagement Standard
C. Marketing Cloud Account Engagement Plus
D. Marketing Cloud Account Engagement Advanced
E. Marketing Cloud Account Engagement Growth
F. Marketing Cloud Account Engagement Ultimate

Solutions: