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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Number: | MCE-Con-201 |
| Available Languages: | English |
| Exam Format: | Multiple Select, Multiple Choice |
| Certificate Validity Period: | 3 years (requires maintenance) |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Price: | USD 200 |
| Passing Score: | 67% |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or in-person at a testing center |
| Pre Condition: | 6+ months of hands-on experience configuring Marketing Cloud Engagement solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudconsultant |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management and Segmentation | 20% | - Data modeling
|
| Topic 2: Analytics and Reporting | 15% | - Standard reports and dashboards
|
| Topic 3: Content and Messaging | 15% | - Multi-channel messaging
|
| Topic 4: Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Topic 5: Discovery and Requirements | 15% | - Solution design
|
| Topic 6: Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
Question 1
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible. What should a consultant recommend to meet this criteria?
A. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
C. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
D. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
Question 2
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit, they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes could be made to avoid any disruption of functionality?
A. Update query activities that reference the new synchronized data extensions.
B. Configure Multi-Org settings to account for both production instances in Setup.
C. Rename and delete sandbox synchronized data extensions before connecting.
D. Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
Question 3
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user. What should be recommended?
A. Google Analytics 360
B. Mobile Studio
C. Einstein Engagement Scoring
D. Advertising Studio
Question 4
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send? (Choose 2 answers)
A. Personalization Strings
B. Dynamic Content
C. External Content
D. AMPscript
Question 5
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer. What should a consultant recommend?
A. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
B. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
C. Use the WSProxy via SSJS to deploy the email after capturing form data.
D. Use a Triggered Send Data Extension to capture form data and deploy the email.
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: D | Question 4 Answer: C,D | Question 5 Answer: D |
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