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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A local sports team has received a request from the media regarding the arrest of one of its players on a domestic dispute charge. A local television reporter has contacted the team's communication manager and shared that they plan to report the accusation on the next newscast in one hour. Which of the following should be the communication manager's FIRST response?

A) Apologize promptly and explain what the team has done to address domestic violence in the past, along with resources available to team members.
B) Stay calm, ask what the reporter has heard and gather as much information as possible, and ask for time to investigate with a promise to call back within an agreed-upon timeframe.
C) Draft a written response, watch the broadcast to confirm exactly what is reported, and then edit and send the response before the story is broadcast again.
D) Remind the reporter that everyone is innocent until proven guilty and the team's attorney will call the station manager about holding the story.

2. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Source stock photos that would imply strong organizational diversity.
B) Define what the organization wants to achieve through their diversity, equity, and inclusion program.
C) Collect information about the organization's diversity practices and metrics and share with employees.
D) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.

3. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication tactics
B) Communication strategy
C) Planning process
D) Business objective

4. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
B) Suggest that current work be given to another department so communication staff could work on the new projects.
C) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
D) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.

5. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Analyzing whether the sales goals for the new product are realistically achievable.
B) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
C) Meeting with suppliers to determine whether marketing costs can be shared.
D) Designing a creative social media campaign that will highlight the product's innovative features.

Solutions: