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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A) Email
B) Account
C) Link
D) Subscriber

2. A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A) Three Filter Activities > three Send Activities to the filtered audiences.
B) Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
C) Three Send Activities to the master data extension.
D) Import File Activity > three Send Activities to the master data extension.

3. Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

A) Delete the campaign manager's user and create a new user
B) Transfer the campaign manager's permissions to a new user
C) Deactivate the campaign manager's license and assign it to the new user
D) Disable the campaign manager's user and create a new user

4. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) Brand-specific private domains are required for images and links.
B) Multiple FTP users must be accommodated.
C) A new sender profile is needed for sending transactional emails.

5. Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

A) Notation Settings within the Import File Activity
B) Run Completion within the File Drop Automation
C) External Key within the Import File Activity
D) Runtime Error within the File Drop Automation

Solutions: