Last Updated: Sep 19, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Campaigns and Experiences | 24% | - Create and test campaign variations - Set up triggers and response handling - Configure audience targeting and segmentation - Build experiences using drag-and-drop editor - Implement decision logic and rules - Create and manage campaigns |
| Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components - Identify use cases for Marketing Cloud Personalization |
| Audience Management | 16% | - Create and manage segments - Build audience criteria and filters - Configure dynamic audience membership - Implement catalog-based recommendations - Use profile attributes and engagement scoring |
| Administration and Governance | 20% | - Implement data governance policies - Manage integrations with Marketing Cloud - Understand compliance and security considerations - Monitor system health and troubleshooting - Manage user roles and permissions - Configure system settings and preferences |
| Reporting and Analytics | 12% | - Navigate and use the Reports dashboard - Analyze campaign performance metrics - Interpret engagement and conversion data - Create and customize reports |
| Implementation and Configuration | 16% | - Configure campaign areas and zones - Set up data collection and event processing - Set up and configure the Web Media Manager - Configure user and visitor authentication - Implement JavaScript beacon and tag management |
The Sitemap is implemented to manage which channel solution?
Correct Answer: D 🗳️
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A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
Correct Answer: A 🗳️
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What three components can a web developer define by pageType?
Correct Answer: A,B,D 🗳️
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What are three features of the WebSDK when deployed on a website?
Correct Answer: A,B,C 🗳️
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How often does interaction studio poll the sftp for new files for ingestion?
Correct Answer: C 🗳️
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