Last Updated: Aug 07, 2026
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| Section | Weight | Objectives |
|---|---|---|
| IBM Master Data Management (MDM) Fundamentals | 35% | - MDM solution capabilities and use cases - MDM core concepts and business value - MDM benefits and competitive differentiation |
| Sales Strategy & Solution Positioning | 30% | - Solution bundling and fit analysis - Competitive positioning and differentiation - Customer pain points and value propositions |
| IBM Information Integration Solutions (IIS) | 35% | - IIS use cases and customer scenarios - Data integration, quality, replication and governance - IIS portfolio overview and components |
1. You are dealing with a client who has SAP, Seibel and Oracle. The client is looking to create an operational 360 degree view of their customer. Which is the top differentiator for IBM MDM that would you lead with?
A) Multi Master Data Domain
B) Breath of Big Data Capabilities
C) Capability to integrate customer information from various business applications (Agnostic)
D) Performance, Scalability and Matching Accuracy
2. You are dealing with a client who has issued a RFP requesting for a tightly integrated information integration & MDM platform across their various enterprise systems. Customer is pushing for a short POC and demo to highlight flexibility of integrating MDM into their existing environments. Which competitor is most likely in the game with you?
A) Tibco
B) Oracle
C) SAP
D) Infomatica
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B |
Maximilian
Payne
Spencer
Will
Belinda
Delia
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