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Updated: Oct 04, 2026
No. of Questions: 103 Questions & Answers with Testing Engine
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GCCC SCMP Exam Overview:
| Certification Vendor: | Global Communication Certification Council (GCCC) |
|---|---|
| Exam Name: | Strategic Communication Management Professional |
| Exam Number: | SCMP |
| Passing Score: | 700/1000 |
| Related Certifications: | Communication Management Professional (CMP) |
| Certificate Validity Period: | 3 years |
| Real Exam Qty: | 100 |
| Exam Format: | Scenario-based, Multiple-choice |
| Exam Price: | $395 (members), $495 (non-members) + $95 application fee |
| Available Languages: | English |
| Exam Duration: | 180–210 |
| Recommended Training: | IABC Global Standard Resources GCCC SCMP Preparation Guide |
| Exam Registration: | GCCC Official Registration Prolydian Exam Scheduling |
| Sample Questions: | GCCC SCMP Sample Questions |
| Exam Way: | Computer-based; onsite or remote proctored |
| Pre Condition: | 10+ years professional experience; 20 hours of relevant training in last 2 years; letter of recommendation from senior leader advised |
| Official Syllabus URL: | https://www.gcccouncil.org/Certifications/SCMP |
GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reputation Management | 18% | - Crisis communication and stakeholder trust - Building and protecting organizational reputation - Identifying and mitigating reputational risks |
| Advising and Leading | 23% | - Aligning communication with business objectives - Coaching and advising on communication practices - Strategic counsel to executives and leadership |
| Ethics and Professional Standards | 10% | - Legal compliance and ethical decision-making - Professional accountability and integrity - Applying IABC Code of Ethics |
| Innovation and Integration | 10% | - Adopting new technologies and approaches - Integrating communication across channels and functions |
| Communication Management | 20% | - Team leadership and resource management - Budgeting, governance and project oversight - Developing business cases and managing performance |
| Strategy Development | 19% | - Defining objectives, strategies and risk planning - Aligning communication with organizational strategy - Situation analysis and stakeholder mapping |
GCCC Strategic Communication Management Professional Sample Questions:
Which part of the communication development process should be handled by in-house communication professionals?
- A. Speech writing and newsletter writing
- B. Crisis and emergency communications
- C. Strategy and project management
- D. Video production and web programming
Correct Answer: C 🗳️
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When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?
- A. Establishing a process for ongoing, two-way communication with all relevant interest groups
- B. Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
- C. Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
- D. Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
Correct Answer: A 🗳️
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Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?
- A. Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
- B. Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
- C. Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
- D. Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
Correct Answer: C 🗳️
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If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?
- A. Sign senior leaders up on social media platforms.
- B. Create a business case that demonstrates results based on research.
- C. Provide senior leaders with a list of websites with good examples of research.
- D. Show senior leaders a report written for a previous employer.
Correct Answer: B 🗳️
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An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?
- A. To understand the attitude and engagement level each audience may have with the organization during a crisis
- B. To determine the communication approach for each audience
- C. To determine which stakeholders are a priority
- D. To have a clear understanding of the diversity of stakeholders and risks associated with each
Correct Answer: C 🗳️
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