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| Section | Objectives |
|---|---|
| Topic 1: Lead and Account Based Marketing | - Explain lead conversion and account-based marketing processes |
| Topic 2: Marketing Analytics and Reporting | - Explain analytics options including Operational Reports and Analytics Stories |
| Topic 3: Segmentation and Customer Profiling | - Explain segmentation concepts and technical foundation - Describe dynamic customer profiling and target groups |
| Topic 4: Campaign, Journey Orchestration and Planning | - Explain marketing calendar and budget planning - Describe campaign categories and actions |
| Topic 5: Marketing Capability Configuration | - Setup marketing permissions and workflows |
| Topic 6: Marketing Cloud Data Model and Extensibility | - Explain the data model and how to enhance it - Describe extensibility options and CDS views |
| Topic 7: Integration and Data Upload | - Set up integration scenarios (e.g., with SAP Sales Cloud) - Describe initial and delta loads of master/transactional data |
The SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation blueprint is structured around these main domains:
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According to the latest exam information, the C_C4H260_01 exam contains 80-91 questions with a 180 minutes-minute limit. Since performance on the day matters as much as preparation, timed practice under these exact conditions is time well spent.
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Currently, the C_C4H260_01 exam's passing score is Around 59% (typical cut score) and the registration fee is Varies by region and SAP certification provider (check official SAP Certification Hub). SAP owns both figures and may update them, so verify on the official site when you book.
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SAP specifies these prerequisites for the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation: No formal prerequisites; recommended for consultants involved in SAP Marketing Cloud implementation projects.
Verify the current requirements on the official certification page.
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You want to adapt or extend the standard reporting options. What underlying technology is used for this?
Correct Answer: A 🗳️
A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?
Correct Answer: D 🗳️
You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?
Correct Answer: A 🗳️
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
Correct Answer: A 🗳️
In your SAP Marketing Cloud system, the e-mail address is configured as "shareable". Hence, more than one customer can have the same email address. For each e-mail address you want to send out a newsletter only once. Where would you assign the retention period when using the random operation?
Correct Answer: A 🗳️
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