Last Updated: Aug 26, 2026
No. of Questions: 60 Questions & Answers with Testing Engine
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| Section | Weight | Objectives |
|---|---|---|
| Engagement Policies | 13% | - Define engagement policies - Create engagement strategies |
| Contact Policy and Volume Constraints | 13% | - Tracking periods for policies - Prevent action overexposure - Outbound volume limiting |
| AI and Arbitration | 8% | - Action arbitration logic - Business rule prioritization - AI-based prioritization |
| Actions and Treatments | 15% | - Outbound action configuration - Define and manage customer actions - Web offer presentation |
| Next-Best-Action Concepts | 8% | - Define starting population - Contact center value optimization - Always-on outbound fundamentals - One-to-one customer engagement |
| Decision Strategies | 25% | - Design and build decision strategies - Implement eligibility rules - Use predictive models - Simulate and test strategies |
| Channels | 10% | - Email offer delivery - Real-time containers - Third-party integration |
Question 1
U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.
What does the increase in the propensity value most likely indicate?
A. Similar customers have shown interest in the offer.
B. Similar customers have purchased other offers.
C. Similar customers have ignored the offer.
D. Similar customers have rejected the offer.
Question 2
DRAG DROP
You are a strategy designer on a next-best-action project and are responsible for designing and implementing decision strategies.
Select each component on the left and drag it to the correct requirement on the right.
Question 3
HOTSPOT
Myco, a telecom company, has come up with a new data plan group to suit its customers' needs. The below table lists the three data plan actions and the criteria a customer should satisfy to qualify for the offer.
How do you configure the engagement policies to implement this requirement?
Question 4
U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. You have already created an action flow template with the desired flow pattern and reused it for all the credit card actions.
What must you do to ensure that this action is not selected for any customers?
A. Set the action availability to Within a defined time period
B. Set the action availability to Template
C. Set the action availability to Never
D. Set the action availability to Always
Question 5
HOTSPOT
In the Answer Area, select the correct engagement policy for each condition.
Solutions:
| Question 1 Answer: B | Question 2 Answer: Only visible for members | Question 3 Answer: Only visible for members | Question 4 Answer: A | Question 5 Answer: Only visible for members |
Paddy
Silvester
Wendell
Aurora
Debby
Gail
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