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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on IP address
B) Making an ID match based on operating system
C) Making an ID match based on an email address used to log into multiple devices
D) Making an ID match based on device type
E) Making an ID match based on browser type

2. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Full client control
B) Agency ownership of the DMP
C) Client ownership of the DMP
D) Full agency control

3. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
B) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
C) Manually enter the pixel required for sending campaign data to the partner.
D) Configure custom parameters to deliver data to the media execution partner
E) Create a Dynamic Synchronous container to support the transfer of data.

4. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global DMP nerve center
B) A global template with local nuances
C) Horizontal regional empowerment
D) Full agency control
E) A single seat shared by all regions

5. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Audiences API
B) Pixel URL API
C) Taxonomy API
D) Ping API
E) User Data API

Solutions: