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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

A) Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.
B) Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.
C) Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
D) Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.

2. You are a Google AdWords consultant to a company that sells sun glasses online. You're helping them develop their keyword list and the client is confused as you've crossed off some of their keywords. Which of the following keywords is not the same as 'sun glasses' and should be included in the keyword list?

A) Sun Glasses
B) Sunglasses
C) Sun glasses
D) Sun-glasses

3. Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor?

A) Domain name
B) Landing page
C) History of Google AdWords
D) Negative keywords

4. Gary is reviewing the traffic sources within Google Analytics reporting, to help him make marketing decisions about his website. Within the traffic sources reporting, what type of information would he find in the direct traffic options?

A) Direct Traffic reflects visits from people who found Gary's site through Google AdWords or came directly to Gary's site by typing in a URL.
B) Direct Traffic reflects visits from people who clicked a bookmark or came directly to Gary's site by typing in a URL.
C) Direct Traffic reflects visits from people who clicked a link from a referrer or came directly to Gary's site by typing in a URL.
D) Direct Traffic reflects visits from people who came directly to Gary's site by typing in a URL .

5. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

A) Duplicate keywords across the ad groups will double (if not more) her advertising costs.
B) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.
C) Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.
D) Duplicate keywords across the ad groups make the cost-per-click higher.

Solutions: