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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

Which of the following best describes incremental drivers in category planning?

A. Tactics that are changed often during a category planning cycle, such as temporary price reductions, ads, and displays.
B. Tactics that are only applied to niche segments within a category, such as premium product lines.
C. Decisions that remain constant throughout the category planning cycle, such as product assortment and shelf space.
D. Strategies focused on long-term category growth, such as brand positioning and market expansion.

Question 2

What is the primary goal of SKU rationalization in supply chain management?

A. To increase the number of products available to customers
B. To eliminate all high-cost products from the inventory
C. To focus solely on high-demand seasonal products
D. To reduce complexity by removing slow-moving and redundant products

Question 3

What is the primary purpose of slope analysis in pricing strategies?

A. To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.
B. To compare the production costs of different product sizes.
C. To determine the total revenue generated from all product sizes.
D. To calculate the profit margin for each product size.

Question 4

There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000

A. 67%
B. $4,000,000
C. 75%
D. $2,000,000

Question 5

What is the benefit of tracking SOW for a Retailer in a particular category?

A. SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
B. SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
C. SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
D. SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.

Solutions: