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Updated: Aug 22, 2026
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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Passing Score: | 72% |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Engagement Consultant |
| Exam Price: | USD 200 |
| Exam Format: | Multiple Choice, Multiple Select |
| Available Languages: | English |
| Real Exam Qty: | 60 |
| Certificate Validity Period: | Maintained with release cycles (3x/year) |
| Exam Duration: | 90 minutes |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online (Proctored) or Onsite (Kryterion Testing Center) |
| Pre Condition: | Salesforce Administrator credential recommended but not mandatory |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain the components and use cases of an automation rule - Define the capabilities of page actions - Explain what a Grade measures and how grading is managed - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Define the capabilities of a completion action - Identify the capabilities and use cases of custom redirects |
| Topic 2: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Topic 3: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 5: Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting |
| Topic 6: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. How can you ensure your email doesn't get stuck in spam?
A) Create clear calls-to-action
B) Create mobile-friendly version of the email
C) Remove the unsubscribe from the email
D) Add domain keys and SPF
E) Create a text version of the email
2. In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
A) The email will send on Monday at 10am.
B) The email will not send.
C) The email will send on Saturday at 10am.
D) The email will send immediately.
3. What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers
A) Mapping new custom fields
B) Opening an email
C) Landing page submission
D) Form submission
4. Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers
A) Clicking a custom redirect
B) Opening an email
C) Unsubscribing from email
D) Submitting a form
5. What will undelete a prospect?
A) If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address
B) If the deleted prospect visits a web page
C) If the deleted prospect re-converts by filling out a form with the same email address
Solutions:
| Question # 1 Answer: E | Question # 2 Answer: A | Question # 3 Answer: C,D | Question # 4 Answer: B,D | Question # 5 Answer: A,C |
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