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Updated: Aug 14, 2026
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IBM M2020-248 Exam Overview:
| Certification Vendor: | IBM |
| Exam Name: | IBM Cognos Midmarket Foundational Sales Mastery Test v1 |
| Exam Number: | M2020-248 |
| Related Certifications: | IBM Cognos Sales Mastery IBM Analytics Sales Mastery |
| Exam Format: | Multiple Choice, Knowledge-based Sales Assessment |
| Exam Price: | Varies by region (official IBM pricing not publicly fixed; third-party sources show ~$50–$150 USD equivalent, but official IBM price is not consistently published) |
| Real Exam Qty: | 45–58 (varies by source/version) |
| Available Languages: | English |
| Recommended Training: | IBM Sales Mastery Programs IBM Cognos Analytics Training |
| Exam Registration: | IBM Certification Catalog IBM Training & Certification Portal |
| Sample Questions: | IBM M2020-248 Sample Questions |
| Exam Way: | Online proctored or partner-delivered assessment depending on IBM program delivery |
| Pre Condition: | No strict prerequisites; intended for IBM sales professionals or partners pursuing Sales Mastery credentials. |
| Official Syllabus URL: | https://www.ibm.com/training |
IBM M2020-248 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Midmarket Customer Use Cases | - BI adoption scenarios for small and mid-sized enterprises - Industry-specific analytics needs |
| Topic 2: IBM Cognos Analytics Fundamentals | - Reporting and dashboard capabilities - Data visualization concepts |
| Topic 3: Sales Methodology and Messaging | - IBM sales messaging framework - Competitive positioning |
| Topic 4: IBM Cognos Midmarket Sales Overview | - Core value propositions and business outcomes - IBM Cognos product positioning for midmarket |
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