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Updated: Sep 07, 2026
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Salesforce EEB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Essentials for Marketing Cloud Email Marketers |
| Exam Number: | EEB-101 |
| Exam Format: | Multiple Choice |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Price: | US$200 plus applicable taxes |
| Sample Questions: | Salesforce EEB-101 Sample Questions |
| Exam Way: | Delivered via proctored testing center or online proctored environment through Salesforce's exam delivery partners |
| Pre Condition: | No formal prerequisites, but hands-on experience with Salesforce Marketing Cloud Email Marketing and completion of recommended courses such as EEB-101 is highly recommended |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005298950&language=en_US&type=1 |
Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Build and customize email content
|
| Topic 2: Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Topic 3: Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Topic 4: Insights and Analytics | 14% | - Analyze email metrics
|
| Topic 5: Marketing Automation | 26% | - Automate email campaigns
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question 1
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
A. Trigger the automation via API.
B. Use a File Drop starting source.
C. Schedule the automation to run hourly.
Question 2
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
A. Sender Authentication Package
B. Brand Builder
C. Sender Profile
Question 3
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
A. Einstain Engagement Activities
B. A/B Testing
C. Path Optimizer
Question 4
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
A. Fire Event
B. Import File
C. File Transfer
Question 5
A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?
A. Audience Studio
B. Automation Studio
C. Data Designer
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: C |
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