Prepare with Oracle : 1Z1-1031 exam braindumps as your best preparation materials
Updated: Nov 08, 2026
No. of Questions: 75 Questions & Answers with Testing Engine
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Oracle 1Z1-1031 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Real Exam Qty: | 50-70 |
| Exam Format: | Scenario-based questions, Multiple choice |
| Exam Price: | $245 USD |
| Available Languages: | English |
| Exam Duration: | 120 minutes |
| Related Certifications: | Oracle Marketing Cloud certifications Oracle Data Management Platform (DMP) related credentials |
| Recommended Training: | Oracle University Training |
| Exam Registration: | Pearson VUE Oracle Exams Oracle Certification Registration |
| Sample Questions: | Oracle 1Z1-1031 Sample Questions |
| Exam Way: | Computer-based exam delivered via Pearson VUE (online proctored or test center) |
| Pre Condition: | No formal prerequisites are publicly defined, but familiarity with Oracle Marketing Cloud or digital marketing data platforms is recommended. |
Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Audience Segmentation and Management | - Identity resolution and profile management - Audience creation and segmentation rules |
| Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Privacy, Governance, and Data Compliance | - Data privacy principles - User consent and governance controls |
| Oracle Marketing Cloud Data Management Platform Fundamentals | - Core concepts of Oracle DMP - Platform architecture and components |
| Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)
- A. User data API
- B. Mobile direct ingest
- C. Image pixel
- D. Asynchronous javascript tag
Correct Answer: A,B 🗳️
You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?
- A. A global DMP nerve center
- B. A global template with local nuances
- C. Horizontal regional empowerment
- D. Full agency control
- E. A single seat shared by all regions
Correct Answer: A 🗳️
Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
- A. The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
- B. The click-through URL must be added to the Media Click tag.
- C. The BlueKai Site ID is different for every Media Click tag.
- D. The DoubleClick Campaign Manager macros are different for every creative.
Correct Answer: A 🗳️
Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
- A. Media targeting | cost-per-stamp
- B. Search | % of spend
- C. Dynamic creative optimization | flat fee
- D. Site optimization | flat fee
- E. Email | auction
- F. Social | real-time bidding
Correct Answer: B 🗳️
Which scenario requires taxonomy updates?
- A. Some categories have zero inventory.
- B. Some categories have more than 100,000 inventory.
- C. No categories have inventory of more than 10,000 users.
- D. All categories have inventory of more than 10,000 users.
Correct Answer: B 🗳️
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