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Updated: May 30, 2026
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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)
A) User data API
B) Mobile direct ingest
C) Image pixel
D) Asynchronous javascript tag
2. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?
A) A global DMP nerve center
B) A global template with local nuances
C) Horizontal regional empowerment
D) Full agency control
E) A single seat shared by all regions
3. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
A) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
B) The click-through URL must be added to the Media Click tag.
C) The BlueKai Site ID is different for every Media Click tag.
D) The DoubleClick Campaign Manager macros are different for every creative.
4. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
A) Media targeting | cost-per-stamp
B) Search | % of spend
C) Dynamic creative optimization | flat fee
D) Site optimization | flat fee
E) Email | auction
F) Social | real-time bidding
5. Which scenario requires taxonomy updates?
A) Some categories have zero inventory.
B) Some categories have more than 100,000 inventory.
C) No categories have inventory of more than 10,000 users.
D) All categories have inventory of more than 10,000 users.
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
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