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Last Updated: Oct 02, 2026
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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Points and Rewards Management | 20% | - Process point transactions (earning, redeeming, adjusting) - Implement point expiration and adjustment rules - Configure reward types and catalogs - Manage loyalty currency (points) operations |
| Topic 2: Partner Management | 10% | - Manage partner program participation - Set up partner earning and redemption rules - Configure loyalty partners and relationships |
| Topic 3: Analytics and Reporting | 10% | - Use Loyalty Management reporting features - Monitor loyalty metrics and KPIs - Analyze member engagement and program performance |
| Topic 4: Member Management | 20% | - Implement member lifecycle stages - Manage member enrollment and registration - Create and manage loyalty program members - Configure member tiers and benefits |
| Topic 5: Loyalty Program Configuration | 25% | - Implement program mechanics and journey milestones - Set up loyalty programs, rules, and promotions - Configure earning and redemption rules - Design tier structures and qualification criteria |
| Topic 6: Loyalty Management Fundamentals | 15% | - Describe the core concepts of loyalty management - Explain loyalty program types and structures - Identify key business outcomes loyalty management drives |
Salesforce Loyalty Management Accredited Professional Sample Questions:
What are the three essential steps to establish a Loyalty promotion with Salesforce CDP and Marketing Cloud?
Select three
- A. Automatically Generate a New Individual Relationship
- B. Activate and Publish the Segment
- C. Enable Connector Settings on all the Loyalty Objects E. Enable Service Connector for Promotion Escalations.
- D. Transmit Loyalty Promotion Segments to Marketing Cloud
Correct Answer: B,C,D 🗳️
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The existing Loyalty Program would need to have its "members-record" transferred from an SQL database into a new Salesforce Loyalty Management org, where its members' records are kept within a data table named
"tbl_Member" with the following data contents:
* the program member's personal particular and contact information
* member's current-tier value
* member's tier-points
Which object combinations should be used for data migration of the source's member records into the Loyalty Member org?
- A. "LoyaltyProgramMember", "LoyaltyMemberTier", "LoyaltyProgamCurrency". "Account" Object.
- B. "LoyaltyProgramMember", "LoyaltyTier", "LoyaltyMemberCurrency". 'Contact" and "Account" Object.
- C. "LoyaltyProgramMember". "LoyaltyMemberTier", "LoyaltyMemberCurrency". "Contact" and
"Account" Object. - D. "LoyaltyProgramMember', "LoyaltyTier". "LoyaltyProgramCurrency". "Contact" and "Account" Object.
Correct Answer: C 🗳️
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What is the correct implementation approach for an Administrator to target a promotion only for specific products?
- A. Create product attributes in Promotion Setup
- B. Map products to promotion through an out-of-the-box Related List
- C. Add promotion to the lookup field on the product
- D. Create a custom list on the promotion
Correct Answer: B 🗳️
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A sports clothing and accessories retailer is setting up a new Loyalty program. The company wants an effective way to create urgency in its Loyalty program members to return to purchase and redeem their points within a specified period. The entire points balance expires if a member's last activity, including any purchase or points redemption, reaches 18 months.
What steps should a Loyalty Consultant follow to meet the retailer's requirement when implementing the new Loyalty program?
- A. Set up a Non-Qualifying Points currency, apply the expiration model 'Activity Model'
- B. Set up a Qualifying Points currency and apply the expiration model 'Fixed Model'
- C. Set up a Non-Qualifying Points currency and apply the expiration model 'Fixed Model'
- D. Set up a Qualifying Points currency and apply the expiration model 'Activity Model'
Correct Answer: A 🗳️
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A Consultant needs to configure the Loyalty tier groups for a Loyalty Program with the following specifications:
Qualifying period is reset once a year on the 31st of March.
The member-tier is not extended upon expiration.
Which two settings within the Loyalty tier groups configuration should the Consultant configure to meet the required specifications?
- A. Tier-model = anniversary
- B. Extend Expiration = member enrollment anniversary
- C. Extend Expiration = no extension
- D. Tier-model = fixed
Correct Answer: C,D 🗳️
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