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Salesforce MC-Con-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Next Consultant
Exam Number:MC-Con-201
Related Certifications:Salesforce Certified Agentforce Specialist
Salesforce Certified Platform Administrator
Salesforce Certified Marketing Cloud Account Engagement Specialist
Salesforce Certified Data 360 Consultant
Passing Score:72%
Real Exam Qty:60 scored questions + up to 5 unscored questions
Certificate Validity Period:Maintained annually; certification requires completion of the Salesforce Certified Marketing Cloud Next Consultant maintenance requirements once a year
Exam Format:Multiple-choice questions
Exam Price:USD 200 (plus applicable taxes)
Exam Duration:105 minutes
Available Languages:English
Sample Questions:Salesforce MC-Con-201 Sample Questions
Exam Way:Proctored exam delivered onsite at a testing center or online in a proctored environment.
Pre Condition:None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity. The related certifications listed by Salesforce are recommended but not required.
Official Syllabus URL:https://help.salesforce.com/s/articleView?id=005387657&type=1

Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Agentforce & AI Innovation11%- Marketing agents
  • 1. Content generation
    • 2. Automated campaign creation
      • 3. Audience segmentation
        - Conversational messaging
        • 1. Response handling
          • 2. Ongoing interactions across messaging channels
            • 3. Customer engagement
              - Predictive AI
              • 1. Selecting appropriate predictive AI features
                Campaign Design, Flow Orchestration & Content30%- Personalization
                • 1. Merge fields
                  • 2. Content variations
                    • 3. AMPscript
                      • 4. Handlebars
                        • 5. Repeaters
                          - Landing pages
                          • 1. Landing page components
                            • 2. Landing page configuration
                              - Flow orchestration
                              • 1. Automated business processes and messaging
                                • 2. Flow types
                                  • 3. Flow configuration settings
                                    • 4. Trigger conditions
                                      • 5. Flow elements and logic
                                        - Personalized messaging data
                                        • 1. Adding customer data to messaging content
                                          • 2. Selecting appropriate data sources
                                            - Activation templates
                                            • 1. Activation template configuration
                                              • 2. Contact point value selection
                                                Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                                                • 1. Unified customer profiles
                                                  • 2. Identity Resolution configuration
                                                    • 3. Linking multiple data sources
                                                      - Data 360 data model
                                                      • 1. Data objects and Data Model Objects
                                                        • 2. Connecting and harmonizing customer data
                                                          • 3. Customer data activation
                                                            - CRM data ingestion and activation
                                                            • 1. Actionable Lists
                                                              • 2. Audience segmentation and activation
                                                                • 3. Content personalization using CRM data
                                                                  • 4. CRM objects and records
                                                                    - Consumption and entitlements
                                                                    • 1. Platform usage optimization
                                                                      • 2. Data 360 consumption-based entitlements
                                                                        • 3. Marketing automation consumption
                                                                          Consent13%- Consent data model
                                                                          • 1. Platform consent objects
                                                                            • 2. Consent preference records
                                                                              - Consent collection
                                                                              • 1. Consent banners on marketing landing pages
                                                                                • 2. Consent banners on external pages
                                                                                  - Consent management concepts
                                                                                  • 1. Consent in customer engagement
                                                                                    • 2. Consent and compliance requirements
                                                                                      - Consent record management
                                                                                      • 1. Managing and updating consent records
                                                                                        • 2. Creating consent records
                                                                                          Platform Setup & Governance13%- Marketing Cloud Next environment setup
                                                                                          • 1. Marketing Data Kit installation
                                                                                            • 2. Data 360 provisioning
                                                                                              • 3. Permission sets
                                                                                                • 4. Core Org Edition requirements
                                                                                                  - Business Units and governance
                                                                                                  • 1. Roles and Enhanced CMS Workspaces
                                                                                                    • 2. Business Unit requirements
                                                                                                      • 3. Content and user governance
                                                                                                        - Domain authentication and authorization
                                                                                                        • 1. Branded and authenticated email delivery
                                                                                                          • 2. Self-service domain authentication
                                                                                                            • 3. Domain authorization
                                                                                                              Analytics & Performance Insights8%- Marketing data and insights
                                                                                                              • 1. Surfacing marketing data across Salesforce
                                                                                                                • 2. Marketing performance insights
                                                                                                                  - Reporting and analytics
                                                                                                                  • 1. Matching dashboards to reporting requirements
                                                                                                                    • 2. Pre-built dashboards

                                                                                                                      Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

                                                                                                                      Question #1

                                                                                                                      A Marketing Cloud Next Consultant wants to create a single, consistent profile for each customer by linking records from various sources like CRM, ecommerce, and loyalty systems. To achieve this, the consultant must create a process to group matching records based on shared identifiers.
                                                                                                                      Which component must the consultant configure in Data 360?

                                                                                                                      • A. Data Graph
                                                                                                                      • B. Identity Resolution ruleset
                                                                                                                      • C. Audience Flow
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: B  🗳️

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                                                                                                                      Question #2

                                                                                                                      A healthcare company has very specific requirements for data sharing and privacy.
                                                                                                                      Which scenario requires the healthcare company to add a Business Unit to ensure compliance?

                                                                                                                      • A. The company requires distinct subscriptions, branding, and authenticated sender domains for general messaging like newsletters, compared to appointment reminder and other transactional-based messaging.
                                                                                                                      • B. The company manages multiple subsidiary clinics and requires strict isolation so that marketers for Clinic A cannot query, segment, or accidentally send campaigns to the profiles belonging to Clinic B.
                                                                                                                      • C. The company must ensure that general marketing users can view standard contact information, but are completely restricted from viewing or querying custom health-related data fields on the Contact record.
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: B  🗳️

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                                                                                                                      Question #3

                                                                                                                      Northern Trail Outfitters wants to automatically send a customer satisfaction survey email after a Case record in CRM is updated to a status of "Closed".
                                                                                                                      Which flow type should a Marketing Cloud Next Consultant use to support this near real-time use case?

                                                                                                                      • A. An automation event-triggered flow that uses a "Prospect, Lead, Contact, or Related Record Change" event which is based on the Case object and meets condition requirements for the defined criteria
                                                                                                                      • B. A record-triggered flow that runs when a Case record is updated and meets the specified entry criteria, where the flow configuration is optimized for "Actions and Related Records" so it executes after the record is saved
                                                                                                                      • C. An audience flow that uses a Record audience source based on the Case object, where the audience source is configured to include only Case records that meet condition requirements for the defined criteria
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: A  🗳️

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                                                                                                                      Question #4

                                                                                                                      The marketing team at Northern Trail Outfitters wants to create marketing objects to store campaign-related data used for content personalization across different campaigns. Before designing the data model, the team needs to understand the available field types for marketing objects.
                                                                                                                      Which data types are supported when creating marketing objects in Marketing Cloud Next?

                                                                                                                      • A. Text, Formula, and Decimal
                                                                                                                      • B. Text, Number, and Decimal
                                                                                                                      • C. String, Integer, and Boolean
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: B  🗳️

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                                                                                                                      Question #5

                                                                                                                      Northern Trail Outfitters (NTO) wants to send an immediate SMS message with a white paper link to anyone who submits a lead form on the company website. NTO needs to automate this response based on the real- time submission.
                                                                                                                      Which flow type should the Marketing Cloud Next Consultant configure to meet this requirement?

                                                                                                                      • A. Activation-triggered
                                                                                                                      • B. Record-triggered
                                                                                                                      • C. Automation event-triggered
                                                                                                                      Reveal Solution  Discussion  0

                                                                                                                      Correct Answer: C  🗳️

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